I’m a New York–based creative designer with a focus on brand storytelling and visual strategy. I bring together design, marketing, and e-commerce to craft experiences that not only look refined

but also drive real impact.

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Currently leading creative direction at a Korean beauty e-commerce brand, I oversee everything from Shopify web design and visual campaigns to large-scale promotional events and brand partnerships. My approach is grounded in both creative intuition

and operational understanding—where every visual decision supports a larger story, goal, or emotion.

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With experience spanning beauty, entertainment, and healthcare,

I’ve collaborated with global teams to develop cohesive brand systems across digital and print. I believe the best design bridges people and purpose, combining thoughtful storytelling with

aesthetic clarity.

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For me, creativity is a language of connection—and I strive to create visuals that resonate long after the first glance.